Consider this your practice Brand Check-up! Learn the difference between Brand vs Branding. Sammy Blindell is the "Brand Builder" a UK-based branding expert who helps you define, improve and create a successful brand for your business through brand knowledge and education. Listen and Learn!
Part 1 of 2. Sammy Blindell is the "Brand Builder". In this episode you will learn the important difference between your "brand" and "branding". Essentially your Branding is your "trust mark". It is the symbolism, colors and feel that represents your company and business. That is the visible part of your iceberg that shows your business.
Your brand is the part of the iceberg that is under water. What does your company represent? What is your mission statement? Learn that your brand is how you contribute to society. That is your BRAND. How do you show up?
However what is your "fame name"? Sammy is the "Brand Builder" What is your brand promise? Her promise is defined in her fame name. She builds brands...
Your brand promise must reflect what you do differently and better than your competition. Does your current brand identify and define your significant delivery of your product and services or else your customers and potential clients are confused.
She says, "Show up and shine!" Sammy defines the process of Branding by defining your ideal audience. Who do you want as clients? Think of and define your very best clients.
Learn what is "Brandalism". Are you guilty of it?
Listen and Learn. What you are doing right and what needs improvement in your branding?
Spell Brand backwords and you get DNARB. It's in your DNA! Here is a practical exercise to help you define your brand:
To be continued on the next show.
Tune in to Part 2 of Your Brand vs Branding with an exclusive interview with "The Brand Builder" Sammy Blindell.
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